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FlatFitty:On Top

The Birth of Flat Fitty

Flat Fitty was born from the Lifestyle & Action Sports Industry’s need for the highest quality, no hassle headwear manufacturing. Over the last 4+ years, Flat Fitty has been helping our valued clients design, develop, produce, and deliver the highest quality headwear the industry has ever seen. Gone are the days of super high minimums, order favoritism, and missed shipping windows. Flat Fitty truly understands the Lifestyle & Action Sports industry’s needs, because, we live in it!

Flat Fitty’s reputation for manufacturing and delivering exceptional on time headwear is well-known in the industry today. Our client list reads like a who’s who of Lifestyle and Action Sports notables. These brands 100% rely on FF to meet their aggressive delivery dates, allowing them the confidence to accept time sensitive PO’s from their retailers without worry. Most important, FF understands that trust, communication, quality, and respect are the foundation that a trusted supplier/client relationship is built upon.

Flat Fitty Collaborations

Flat Fitty collaborations are now industry legend. Amazing designs that you will see featured in boutiques, core, and chain retail outlets alike. Good design comes from a fascination with raw materials and new manufacturing processes. It’s about an obsession with excellence and the pursuit of perfection. It’s about a fanatical refusal to compromise that all but guarantees Flat Fitty products have the perfect balance of fit and finish. This drive and determination has made our headwear creations the finest handmade goods available in the industry today.

One thing that is typical about our work at Flat Fitty is caring about the smallest details. Flat Fitty has provided a truly unique canvas that allows brands to design and achieve their own headwear vision. All elements of our caps are 100% customizable; every facet of our headwear can be unique to your brand’s image. There are no design restrictions what-so-ever. Anything is possible!

What Distinguishes Flat Fitty?

What distinguishes Flat Fitty from other headwear manufacturers? Ask our 450+ clients in 60 countries that rely on Flat Fitty. They will tell you simply, the quality, the customer service, the communication, and high standard of attention to detail. The kind of attention for detail that is normally reserved for artistic handmade goods, not caps. Flat Fitty products are characterized by a kind of caring for details that most consider insignificant. Most of our brands don’t even notice the headstrong importance we place on those finite details.

In the 2000’s headwear was over produced, bordered on boring. Caps were a mass-branded object rather than a fashion inspired piece. Kicks and denim were being designed to outrageous levels, but headwear had hit rock-bottom. Brands were looking at headwear only as incidentals. Flat Fitty has now changed the way brands look at headwear design. Caps needs to look perfect each and every time you place it on your head … now they can. It is rewarding that our clients distinguish Flat Fitty’s advancements in shape, fabrics, and fit from our competitors.

Flat Fitty's Approach

Most brands design their headwear line far in advance, sometimes as much as 18 months! Trends happen fast in headwear, and a brand that cannot adapt or incorporate these trends may end up missing out on significant revenue. Designing so far in advance limits your brands ability to capitalize on a missed colorway, hot trim, or organic fabric.

Flat Fitty’s approach is very unusual in manufacturing; we are possessed with producing very quick delivery times. So quick in fact that many brands are switching their headwear design procedure knowing Flat Fitty can meet such stringent time-sensitive deadlines.  Amazing turn time allows “at-once” orders to get processed and brands to adapt to and “hit” trends developing within our industry. Please check our testimonial page; most cite our high quality and Lightening Fast Delivery as their reasons for referral of Flat Fitty. Trends happen; Flat Fitty allows your brands to capitalize on them!

Never Limited

Flat Fitty is never content to offer limited fabric options. Our sales teams will never present limited pre-selected colorways for our customers. Why would we? Flat Fitty has every sourcing resource at our disposal. Our sourcing teams are out in the raw fabric markets, sourcing new fabrics, new patterns and procuring purer, more organic fabrics daily. It is important for brands to stand out, not only on the shelves, but also when showing the line to prospective buyers.

Boutiques like Fred Siegel & the Closet, chain stores like Zumiez, Journey’s and Tilly’s are constantly looking for boundary pushing designs and unique fabrics. They tire of seeing the same colorways, the same designs, the same boring “front hit” headwear lines. Flat Fitty has reinvegerated the buying patterns in the industry. Buyers look for the Flat Fitty label, they understand that it represents not only quality and innovation, but also on-time delivery, which is most important to these high volume retailers.

FF Innovation

Flat Fitty has placed all our efforts in innovation. Innovation means always using the highest quality materials during manufacturing.  “Gorgeous," “Amazing," and “A work of art" are actual comments from our clients. To get those responses it is paramount to hand select the highest quality raw materials for bulk production. Lush imported fabrics, high value sewing & embroidery threads produced on authentic Japanese machines, and are what’s missing from our competitor’s arsenal. Using these materials is not as cost-effective as cutting corners.

Flat Fitty prides itself on immaculate 3D embroidery and the cleanest fabric penetrating screen prints. Each cap is meticulously hand-sewn by only the most qualified sewers. Every order is hand inspected during in-line sewing. Finished orders are inspected by trained Flat Fitty employed inspectors. Detailed photography of each quality inspection is available to our clients, another value Added Service from Flat Fitty. It is important that Flat Fitty achieves the highest quality cap, not saves the most money doing it.

Exceptional Shape, Unique Comfort

Flat Fitty is only best when directing progression. Technology is only good when adjusted and utilized in everyday products. 5 years ago when starting Flat Fitty, we sought to solve a simplistic problem. We took random caps off the shelf and dissected what was wrong with them. It was as simple as placing them on your head. Size. Sizes varied between brands, between manufacturers, and even between the same styles. How can something like size be so outta wack?

Attention to detail was lacking; change is not being made during the manufacturing process. Flat Fitty started making caps, caps that fit, true to their size. Extensive R&D was placed into our designs. Our shape was refined to be distinctly different from anything available in the market; our front panels were reinforced to resist creasing and buckling. The sides did not “cave in." This took time and effort, working to refine quality systems throughout the manufacturing process.  Today these exceptional shapes and unique comfort are second to none in the headwear industry.

Trust and Reliability

Influential brands became Flat Fitty’s clients because of the need to incorporate a trusted and reliable headwear manufacturer into their vendor matrix. They needed to trust aggressive delivery dates would be achieved, trust in getting samples correctly, the first time. Trust they would not have to endure prolonged re-sampling. Flat Fitty was spawned from the industry’s unique way of doing business. We understand hitting Salesman Sample and Photo Sample dates mean more profits for your brand.

Let's face it: the most important goal of a company is to make money and keep it, which depends on smart buying decisions. Manufacturing with Flat Fitty will allow your brand to expand their margins even during these tougher economic times. Flat Fitty colabs routinely sell at retail for $28 - $40 allowing wholesale margins with the $14 - $18 range. Imagine placing more attention towards your headwear category can not only expand your revenue, but stimulate your brand’s growth!

The Art of Cap Design

Flat Fitty has perfected the art of cap design, development, and manufacturing. Only the highest quality plastisol and water based inks are used during printing. Each ink matches an exact Pantone number and no variance is ever accepted. All modern techniques of printing that you see on garments Flat Fitty utilizes on our headwear, such as dye sublimation, foil prints, mirrored, suede inks, gloss, PVC prints, etc.

Flat Fitty moves high volume each week, but we also work very well with the brands at lower quantities, limited edition and specialty releases. By offering programs such as the Dozens and FF% we accommodate not only the Premium category, but brand’s with differing business models, Whether 120 pcs or 12,000 pcs, Flat Fitty offers your brand the same high attention to detail while fulfilling the same high level of customer service and superior in-house logistics assistance.

The Customer Experience

The customer experience is just as important to Flat Fitty as the end product itself. Because our customers are the same brands you are wearing right now, it is important for these influential brands to have a seamless customer experience. Flat Fitty provides proven experience, continuous communication, and design knowhow that trendsetting brands all rely on. It sounds so simple and obvious; provide brands with a well-rounded manufacturing environment where excellence is expected and they in return will benefit and grow because of that vendor.

… Thank you for taking the time to read thru this Heritage section. Flat Fitty is proud of our accomplishments, we’re proud that we have been able to initiate change for the headwear industry. Thank you for your consideration and thank you to our current client base; it is our pleasure to get your styles delivered according to your vision and high quality expectations!  We’re truly stoked to welcome your brand to Flat Fitty!